They wanted to see how women would react to the choice and how they would label themselves. Dove set up two entrances to buildings in San Francisco, Shanghai, Delhi, London and Sao Paulo that were labelled ‘Average’ and ‘Beautiful.’
They wanted to see how women would react to the choice and how they would label themselves. Dove set up two entrances to buildings in San Francisco, Shanghai, Delhi, London and Sao Paulo that were labelled ‘Average’ and ‘Beautiful.’